.data() Method
jQuery's .data() method stores and retrieves arbitrary data on DOM elements without modifying the HTML. Data is stored in jQuery's internal cache, not in the DOM.
jQuery
Beginner
3 min read
jQuery .data() Method
Example
// Store data
$("#userCard").data("userId", 42);
$("#userCard").data("role", "admin");
// Retrieve data
const id = $("#userCard").data("userId"); // 42
const role = $("#userCard").data("role"); // "admin"
// Remove data
$("#userCard").removeData("userId"); Pro Tip
.data() stores any JavaScript type (objects, arrays) — not just strings like data attributes.